Recently at Rapid Time Networks we commenced a program of developing a community focused social media strategy starting with Twitter. We have a series of communities around Vancouver (our founding city) such as Richmond, New Westminster, White Rock and others where we have opened up Twitter accounts, each managed by a person based in that community within our network.
Once these have been established we then compiled a list of businesses and community thought leaders and started publishing Daily Newspapers (based on the Paper.li platform).
We have a number of objectives in mind. First, we want to create awareness in the market place that we are now in a community bringing business owners together to provide more visibility for their products and services. Second, we are inviting those who are interested in what we are doing to our local meetings that are held weekly in each community. Finally, we provide education on the many tools we have that will bring these business owners new customers should they engage in our network.
Just as we were launching this new “Hyper-Local” Twitter based program I came across some statistics that validate this strategy. Local search has become, in one simple word, HUGE! The one statistic that jumped out for me was “80% of budgets are spent within 50 miles of the home.” To read more about the rest of the statistics, sign up for my Weekly Newsletter.
I am more convinced than ever to pursue hyper-local marketing strategies to help local companies find local customers using online and social media based tools and platforms.
See A Sample Of Our Community Based Twitter Profile: https://twitter.com/#!/RTNNewWest
See Our Daily Digital Newspaper: http://paper.li/RTNNewWest/1335530928
I share the top five tips behind our Twitter strategy in week eight of my Newsletter. To see the other topics check this page out: http://www.georgemoen.com/free-newsletter/
George Moen – The Rapid CEO
http://www.georgemoen.tel
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